Americana is the Middle East's most successful group of companies operating consumer foods, restaurants, and food-related products. This amazing success story started out in Kuwait in 1964 with the establishment of a small trading company, which then opened its first restaurant (Wimpy) in 1970. This was the region's first experience with international chain restaurants and was the beginning of Americana's rapid expansion in this field. This was followed with the establishment of the first meat processing plant in 1972 to cater for the restaurants' growing demand. With time, more Americana restaurants, food companies, factories, and brands were established and a high growth rate was always maintained. Today, the Americana Group operates more than 1000 restaurants with more than 35000 employees across 17 countries between the Atlantic Ocean and Caspian Sea. The Americana Group operates international franchises like Hardee’s, TGIF’s, Krispy Kreme, KFC and Pizza Hut. The Americana Group’s portfolio also includes a wide range of consumer foods manufactured in 18 factories in 5 different countries and marketed across the region with well-known names like Americana Meat, Americana Cake, Farm Frites, California Garden, Heinz, Koki, Green Land and much more.