Responding to the emerging new consumer needs, Americana Group launched its Americana Meat brand in 1972. With a comprehensive collection of over 100 original high-quality products, which are either ready-to-serve or require minimal preparation, Americana Meat quickly established itself as one of the favoured brands for consumers all over the MENA region. Made from 100% Halal ingredients, Americana Meat’s range includes quality frozen products that require minimal preparation such as burgers, nuggets, popcorn-style minces, frankfurters, kababs and koftas, as well as ready-to-serve items like mortadellas.