Since its launch in the Egyptian market, the Lion Chips brand quickly become a favorite among consumers, and remains until today the fastest-growing potato snack brand in the country. Famed for freshness and crunchiness, Lion Chips are also favoured for their wide variety of flavours. In addition to traditional flavours such as salt, chili or ketchup, the brand pioneered the trend of innovating flavours derived from local dishes and delicacies. Its kebab-flavoured variety, for example, has proven extremely successful with Egyptian consumers.