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Taking part of its name from the French word for fried potatoes, Farm Frites from the Netherlands, is another of Americana Group’s brands that have become household favorites throughout the MENA region. Having pioneered its own freezer-to-fryer cooking methods, Farm Frites offered consumers an unprecedented level of convenience, and quickly gained status as the leading brand of pre-fried frozen potato products in the Middle East and North Africa region. Similar success ensued throughout the region with the subsequent launch of the Farm Frites range of fresh frozen vegetables.